Tired of hearing about how much money Avatar is making? Wish that money went to something a bit more needy then Cameron’s wallet? Well, here ya are!
From the press release:
Today, AVATAR director James Cameron and producer Jon Landau presented scenes from the film’s upcoming Blu-ray release, outlined the ongoing fan engagement program, and announced the global partnership between Twentieth Century Fox Home Entertainment and Earth Day Network, the international non-profit organization that coordinates Earth Day programs annually.
The ultimate high definition experience for home viewing audiences, AVATAR will be available on Blu-ray and DVD everywhere in the United States and Canada on Earth Day, April 22. Internationally, the roll out begins April 21 ending May 6. An ultimate edition release with immersive bonus materials is slated for November. Connecting the two releases in April and November is “The Avatar Program,” an interactive consumer experience that offers an online hub for exclusive content, discounts and more.
Earth Day Network will spearhead the initiative and collaborate with its international partners to plant one million trees, indigenous to each region in 15 different countries, by the end of 2010. The organization is committed to caring for and nurturing the trees to maturity, as well as considering natural disasters such as fires and landslides during the planting process.
“I am pleased to have the opportunity to share the environmental messages from AVATAR through the efforts during the 40th Anniversary of Earth Day and with Earth Day Network,” said James Cameron.” Earth Day Network’s commitment and actions to promote a healthy, sustainable planet go hand-in-hand with the themes of AVATAR.”
“AVATAR sends a universal message about the danger of exploiting our natural resources and brings to the forefront of the global consciousness the need to protect our planet and humanity, said Kathleen Rogers, President, Earth Day Network. “We hope this commitment from Twentieth Century Fox Home Entertainment to plant one million trees, will inspire others to stand up against climate change for Earth Day.”
An action-adventure journey of self-discovery, AVATAR dramatically demonstrates how human invasion almost destroys the balance of life on the planet of Pandora. The audience passionately roots for Pandora’s survival, everyone learns that all living beings are connected and that those who seek to exploit nature rather than respect it will only destroy themselves. Taking that message of conservation and ecological harmony, the studio and Earth Day Network, together with various organizations worldwide, will pledge to plant one million trees across the globe by the end of 2010.
Through a unique code found inside the AVATAR Blu-ray/DVD, consumers can register at www.avatarmovie.com into “The AVATAR Program” and gain exclusive access to first-look bonus materials, special content, money saving offers and much more. Additionally, only those fans will be able to adopt one of the one million trees being planted on behalf of Earth Day and receive a virtual hometree they can locate on a map to see where it’s actually planted.
So, there you go. The guy didn’t win his Best Picture Academy Award (Thank god) and he is giving back to nature. I wonder why he never did anything like this with the VHS release of Titanic since it was so close to National Iceberg Day?
About the Author
Keenan McClelland earned the nickname “Horror Guy” when he started terrorizing the town in his small Halloween costumes. He’s been watching horror cartoons like The Real Ghostbusters and Beetlejuice since their original airings, all the while falling in love with classics such as Fred Dekker's Night of the Creeps and The Monster Squad. Once Keenan hit his teen years, gore and slasher films began to reign supreme! He’s also been reviewing films and video games for several years now, as well as providing reviews for Bloody-disgusting.com, the web’s number one site for horror. Along with reviewing, Horror Guy is a host on the Official Bloody Disgusting Podcast, interviewing established greats such as John Landis, Tobe Hooper, and George A. Romero, as well as newcomers like Adam Green, Eli Roth, and Rob Zombie.Keenan’s film credits include the 2009 hit 3D film The Final Destination, Steven Shea’s 2:22 (which was entered and accepted into Scream Fest and the Sitges Film Festival in Europe) and Doomsday County where he plays a vampire college student.
In 2008 Keenan was lead singer of a horror themed band named SHARKTEETH, singing songs about the old Universal black and white films like The Wolfman, Frankenstein, and Dracula, and covering songs like White Zombie’s Thunder Kiss ’65, Rob Zombie’s Demonoid Phenomenon, Marilyn Manson’s Sweet Dreams, and more! The band took a break in early 2009, but that hasn’t stopped Keenan’s love for horror metal / punk. He’s reviewed many CDs and has added his vocal talents for another project still in the works.
Horror will always be at the top for Keenan, but he also enjoys his fair share of sci-fi and comic books, hosting many shows at conventions dealing with Asian horror, Joss Whedon programming, Farscape, and Metalocalypse, just to name a few. One of his major loves is video games. From the original Nintendo release in 1985 to PC gaming and on to his current Xbox Live score of 41312 (addictive achievements!), he has pretty much played them all. As for comics, Keenan owns too many long boxes to count, but his two must read comics would have to be The Walking Dead and Hack/Slash.
Personally I loved the movie. I plan on getting it on DVD, but not until the “ultimate” edition or whatever is released. I know that the April releases are just the movies on the discs and nothing else.
I too am glad Avatar didn’t win best picture. But it’s pretty cool to see Cameron coming out saying that the recent fad of 3D movies is getting ridiculous.
the greatest movie since gone with the wind
You don’t need to buy Avatar to help the rain forest.
I think that needs to be made clear, I like Avatar, I bought the DVD. And the initiative is interesting, and brings the movies message up a notch by reminding us that while it gets a lot of flack for being clichéd, the cliché itself is a true and now unfoldning story. But having to register yourself on a fox owned company makes me cold. Thus: https://secure.ga3.org/03/ran_PAA_Gift