Tired of hearing about how much money Avatar is making? Wish that money went to something a bit more needy then Cameron’s wallet? Well, here ya are!
From the press release:
Today, AVATAR director James Cameron and producer Jon Landau presented scenes from the film’s upcoming Blu-ray release, outlined the ongoing fan engagement program, and announced the global partnership between Twentieth Century Fox Home Entertainment and Earth Day Network, the international non-profit organization that coordinates Earth Day programs annually.
The ultimate high definition experience for home viewing audiences, AVATAR will be available on Blu-ray and DVD everywhere in the United States and Canada on Earth Day, April 22. Internationally, the roll out begins April 21 ending May 6. An ultimate edition release with immersive bonus materials is slated for November. Connecting the two releases in April and November is “The Avatar Program,” an interactive consumer experience that offers an online hub for exclusive content, discounts and more.
Earth Day Network will spearhead the initiative and collaborate with its international partners to plant one million trees, indigenous to each region in 15 different countries, by the end of 2010. The organization is committed to caring for and nurturing the trees to maturity, as well as considering natural disasters such as fires and landslides during the planting process.
“I am pleased to have the opportunity to share the environmental messages from AVATAR through the efforts during the 40th Anniversary of Earth Day and with Earth Day Network,” said James Cameron.” Earth Day Network’s commitment and actions to promote a healthy, sustainable planet go hand-in-hand with the themes of AVATAR.”
“AVATAR sends a universal message about the danger of exploiting our natural resources and brings to the forefront of the global consciousness the need to protect our planet and humanity, said Kathleen Rogers, President, Earth Day Network. “We hope this commitment from Twentieth Century Fox Home Entertainment to plant one million trees, will inspire others to stand up against climate change for Earth Day.”
An action-adventure journey of self-discovery, AVATAR dramatically demonstrates how human invasion almost destroys the balance of life on the planet of Pandora. The audience passionately roots for Pandora’s survival, everyone learns that all living beings are connected and that those who seek to exploit nature rather than respect it will only destroy themselves. Taking that message of conservation and ecological harmony, the studio and Earth Day Network, together with various organizations worldwide, will pledge to plant one million trees across the globe by the end of 2010.
Through a unique code found inside the AVATAR Blu-ray/DVD, consumers can register at www.avatarmovie.com into “The AVATAR Program” and gain exclusive access to first-look bonus materials, special content, money saving offers and much more. Additionally, only those fans will be able to adopt one of the one million trees being planted on behalf of Earth Day and receive a virtual hometree they can locate on a map to see where it’s actually planted.
So, there you go. The guy didn’t win his Best Picture Academy Award (Thank god) and he is giving back to nature. I wonder why he never did anything like this with the VHS release of Titanic since it was so close to National Iceberg Day?