Nanami Madobe as the Windows 7 OS-tan.
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Microsoft Japan has decided to jump on the OS-tan Internet meme by creating their own mascot for their latest Windows operating system. An OS-tan is a “moe” personification of a computer operating system. Their mascot, named Nanami Madobe (a Japanese pun: “nana” = 7, “madobe” = “near the window”), is the first time a company has made their own mascot for an operating system, as all of the other OS-tans are all fan made.
The commercial itself is set in the Akihabara district of Tokyo, the technological hub of Japan, and has Nanami show how easy it is to build and operate a computer with a Windows 7 OS. The commercial is available as a bonus DVD for the first 7777 copies of Microsoft’s Windows 7 Ultimate DSP editions, as well as other extras like wallpapers and sounds.
Personally, I think this marketing strategy done by Microsoft Japan is exceptionally well played, as it would behoove the company to market its products to the people who use it the most. The commercial itself is exceedingly cute and very well done for a commercial, and the character itself is probably cute enough to warrant a fan following. I fully expect Nanami-tan to appear in other Windows 7 commercials, and for Microsoft to follow this theme with its succeeding systems. If only there were something similar done in the US…
(Via ANN)
About the Author
After finding out that the school's library was a welcome respite from the heat of the tropical island he inhabited, Paolo Jasa found out that books were a whole lot better than being a constant target during P.E. class; so much so that he developed a love for them that would last him a life time. His first forays in Science Fiction were in the novels of the esteemed I. Asimov, R. Bradbury, and D. Adams, while his adventures in Fantasy took him to the realms of Discworld, Hogwarts, and a Chicago that houses the only Wizard-For-Hire found in the local Yellow Pages, Harry Dresden.
Then he found out about Gaiman's Sandman comics, Miyazaki's animé, Pixar's movies, and (almost) every single web-comic on the Internet.
This changed things a little bit. A lot, in fact.
Regardless, Paolo's currently enrolled in the College of William and Mary to get a Bachelor's Degree in ... something. Hopefully in English or in Education in order to become a teacher, and to bend the minds of the next generation towards all things nerdy. While not studying or reading, he enjoys playing the alto saxophone and singing unabashedly around campus when no one’s looking.